Joe Lundell dot com

April 15, 2008

Breaking news…BRITNEY’S PREGNANT AGAIN

Filed under: marketing — lundell @ 4:37 pm
Tags: , ,

It’s my wife! We just found out today. We’ve been tryin’ since September, and were startin’ to get depressed that we’d had no results. Well, that all changed today. Can’t wait to see my future MLB all-star!

Not to stay off subject for to long, here’s a quick lesson on marketing.

You need to spice up your headline a bit. I’m going to assume you thought I was talking about Brittany Spears. That was my intention. As a society, we are obsessed with the following:

Death. Sex. Drugs. Celebrity. Scandal. Destruction. Conspiracy.

Come up with somethin’ fun. Somethin’ catchy. Do SOMETHIN’ to grab your readers’ attention, and make ‘em say, “Dude, I gotta read this!”

Next time you’re writin’ a headline, give your readers’ somethin’ they can’t resist and just HAVE to read more about. Can’t think of anything? Take the advice of one of my boys back in college: “If ya wanna make somethin’ that’s boring as hell a lot more interesting, just throw, ‘…while havin’ sex’ at the end. ‘Lemme tell ya about the time I mowed my lawn…while havin’ sex.’ You’re money!”

For a sweet example, check out http://www.jakepitt.com

 

I’m out

Joe

Subscribe to Joe Lundell dot com

 

 

1 Comment »

  1. Congradulations! I’ll have to try your marketing technique while selling Verizon products at work. “Try FioS…while having sex!”

    Comment by dgarman — April 17, 2008 @ 2:29 pm


RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Theme: Rubric. Blog at WordPress.com.

Follow

Get every new post delivered to your Inbox.